Behind the Brand: Lauren Ledbetter Design & Styling

by Abby Capalbo in


When I first decided to bite the bullet and venture out in the world wide web alone, I knew I would need to find a person that really understood what I was trying to do and how I was trying to do it to help me brand this puppy. I really love branding, and I needed to find someone who got excited about the same things as I did. So when I found Lauren, I knew I hit the jackpot. 

We chatted back and forth, and quickly realized we were just meant to work together. I mean, we even have identical (super adorable) golden retrievers. We dreamt up a stylish yet approachable, chic yet down to earth, clean yet comfy corner of web and eventually got to the board above, which I fell in love with immediately.

Now it's time to put this gorgeous brand to work!